eBay · Growth marketing
Incrementality and experimentation at marketplace scale
A/B testing, channel attribution and incrementality measurement for paid search and coupons.
Kasmi Data & AI · Zürich
Lamia Kasmi, PhD
Eight years at eBay across growth measurement, personalisation, search and LLM systems for 130 million users. I help teams get answers they can defend, as a consultant on focused projects or as a senior scientist joining the right team.
- PhD, ETH Zürich · ultrafast laser physics
- MSc Applied Physics, EPFL
- 8 years at eBay
- English · French · German
What I work on
Measurement and experimentation
Incrementality, A/B testing and attribution that tell you which spend actually causes sales.
Search, LLM and agent systems
Retrieval, evaluation and tracing, so AI features hold up for every user, not just the demo.
ML for science and industry
Models and optimisation for laser, photonics and other physical processes.
Selected work
eBay · LLM systems
A conversational shopping assistant that survives production
LLM intent extraction feeding product search, with evaluation gating every release.
ETH Zürich · Research
Timing electrons on the attosecond scale
PhD measuring photoemission time delays; co-author in J. Phys. Chem. Lett. (2016).